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Market Research · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 10: Finding out which brands enjoy good consumer purchase in…

Question 10

+2 marksOne correct option

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.

Finding out which brands enjoy good consumer purchase intention

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Channel sat

Show answer

Correct answer

  • A

    Brand health

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Question 10 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Market Research 16 Aug 26). It carries 2 marks.

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