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Market Research · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 1: Checking whether the proposed new TV commercial is likely…

Question 1

+2 marksOne correct option

Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.

Checking whether the proposed new TV commercial is likely to persuade the target audience

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Channel sat

Show answer

Correct answer

  • C

    Ad pretesting

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Question 1 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Market Research 16 Aug 26). It carries 2 marks.

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