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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 8: What is the trial to total awareness ratio for Brand 1

Question 8

+4 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the trial to total awareness ratio for Brand 1

  1. A

    0.25

  2. B

    0.35

  3. C

    0.72

  4. D

    1.08

  5. E

    0.90

Show answer

Correct answer

  • A

    0.25

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Question 8 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 4 marks.

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