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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 2: A company that plans to launch a new brand of snack bars …

Question 2

+2 marksOne correct option

A company that plans to launch a new brand of snack bars wants to understand the consumer habits such as frequency of consuming snack bars, occasions when they are consumed, brand used, and attitude towards the brands etc. What kind of study is required for this?

  1. A

    Usage and Attitude study

  2. B

    Qualitative research

  3. C

    Product test

  4. D

    Laddering technique

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Correct answer

  • A

    Usage and Attitude study

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Question 2 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 2 marks.

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