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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 10: What is the adoption ratio for Brand 5? (i.e. current to…

Question 10

+4 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions.

What is the adoption ratio for Brand 5? (i.e. current to trial levels)

  1. A

    0.73

  2. B

    0.50

  3. C

    0.81

  4. D

    0.26

  5. E

    1.12

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Correct answer

  • B

    0.50

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Question 10 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 4 marks.

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