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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 4: When respondents are shown a capsule of ads, and then ask…

Question 4

+2 marksOne correct option

When respondents are shown a capsule of ads, and then asked for which ads they remember seeing (without showing a list), what is the term for the first ad that they mention?

  1. A

    Brand standing

  2. B

    Top of mind ad recall

  3. C

    Ad persuasion

  4. D

    Brand attachment

Show answer

Correct answer

  • B

    Top of mind ad recall

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Question 4 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 2 marks.

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