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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 6: Of the following terms / measures, five are relevant in a…

Question 6

+10 marksOne or more correct options

Of the following terms / measures, five are relevant in a quantitative brand health study. Please identify the five. Can mark only 5 options. Every right option will get 2 marks

Select all that apply.

  1. A

    Orthogonal array

  2. B

    Top of mind awareness

  3. C

    Blind testing

  4. D

    Brand used most often

  5. E

    Aided brand awareness

  6. F

    Clutter cut-through

  7. G

    Brands ever tried

  8. H

    Employee motivation

  9. I

    Brands used currently

  10. J

    Reliability testing

Show answer

Correct answers

  • B

    Top of mind awareness

  • D

    Brand used most often

  • E

    Aided brand awareness

  • G

    Brands ever tried

  • I

    Brands used currently

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Question 6 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 10 marks.

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