Quiz Space

Market Research · End Term · 13 Sept 2026 · May 2026 term · Set 1

Question 14: Pl indicate true / false for the statement\ Zone of Tole…

Question 14

+2 marksOne correct option

Answer the given subquestions.

Pl indicate true / false for the statement
Zone of Tolerance is a regular measure in advertising research

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • B

    False

Video solution

The video solution to this question is being recorded and will play here. Until then, the answer key is above.

See the whole paperTake it as a mock test

Question 14 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 2 marks.

More questions from this paper

  1. Q1A company that plans to get into making e2W has some technology that allows a new set of benefits such as improved susp…
  2. Q2A company that plans to launch a new brand of snack bars wants to understand the consumer habits such as frequency of c…
  3. Q3Fill in the blanks here. In a (/n) ……, the respondents are not asked to indicate their names to protect their confident…
  4. Q4When respondents are shown a capsule of ads, and then asked for which ads they remember seeing (without showing a list)…
  5. Q5Which of the following is the appropriate test for testing the difference between the means of multiple independent sam…
  6. Q6Of the following terms / measures, five are relevant in a quantitative brand health study. Please identify the five. Ca…
  7. Q7Which brand has the highest top of mind brand awareness?
  8. Q8What is the trial to total awareness ratio for Brand 1
  9. Q9What is the trial to total awareness ratio for Brand 3?
  10. Q10What is the adoption ratio for Brand 5? (i.e. current to trial levels)
  11. Q11What is the adoption ratio for Brand 6?
  12. Q12Pl indicate true / false for the statement\ Total awareness is the combination of unaided awareness and aided awareness
  13. Q13Pl indicate true / false for the statement\ Clutter cut-through is an important measure of an ad’s effectiveness
  14. Q15Pl indicate true / false for the statement\ Judgement sampling is a kind of probability sampling
  15. Q16Pl indicate true / false for the statement\ Mean is the value that comes most frequently in the dataset