The IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 30 Apr 2023, in the January 2023 term: 39 questions for 49 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.
Consider the following statements about Co-creation:
1. Co-creation is a key component of service design and involves collaboration between designers, service providers, and end-users. 2. Eggomobile designed by a group of MIT Engineers is the best example of co-creation.
Which of the statement(s) given above is/are correct?
1 only
2 only
Both 1 and 2
Neither 1 nor 2
Correct answer
1 only
Consider the following statements regarding whole-team alignment in an Agile project:
1. It is the process of ensuring that everyone on the team is working together towards a common goal. 2. It involves regular communication and collaboration not only among team members, but also among stakeholders, and customers. 3. It includes aligning the discovery and delivery tracks, which involve understanding user needs and delivering software that meets those needs.
Which of the statement(s) given above is/are correct?
1 and 2 only
1 and 3 only
2 and 3 only
1, 2 and 3
Correct answer
1, 2 and 3
Consider the following statements about the 4 phases of Human-centered design:
1. The goal is to keep users’ wants, pain points, and preferences front of mind during every phase of the process. 2. It helps us build more intuitive, accessible products that are likely to turn a higher profit because customers have already vetted the solution and feel more invested in using it.
Which of the statement(s) given above is/are correct?
1 only
2 only
Both 1 and 2
Neither 1 nor 2
Correct answer
Both 1 and 2
Scenario: The design team for a mobile banking app identifies the future state that their target user wants, which includes quick access to account information, easy transfer of funds, and security features that protect their financial data. They create a persona named "Busy Bee" who is a working professional that values efficiency and security. They attempt to design a user interface that enables Busy Bee to easily navigate the app, complete transactions, and feel confident that their financial data is secure.
Which of the following aspect of persona creation is described in the above scenario?
User diversity
Pain points
Ideal experience
User journey
Correct answer
Ideal experience
Consider the following:
1. Finding out customers’ experiences during the Before, During and After phases 2. Observation and taking the time to determine the problem 3. Identification of roadblocks that prevented a solution in the past 4. Asking open-ended questions
Which of the above are some steps carried out while creating a customer journey map?
1, 2 and 4 only
1, 2 and 3 only
1, 3 and 4 only
1, 2, 3 and 4
Correct answer
1, 2 and 3 only
Which of the following did GD Naidu use to power his invention of the Rasant electric razor?
A car engine
A toy car motor
An electric motor obtained in Belgium
A squirrel cage induction motor
Correct answer
A toy car motor
Consider the following:
1. Education 2. Mindset 3. Groupthink 4. Team Construction 5. Ego
Which of the above list of factors, represents some of the obstacles to achieving innovative solutions to the problems that you may have listed in the first phase of design thinking?
1, 2, 3 and 5 only
2, 3, 4 and 5 only
2, 3, and 4 only
1, 2, 3, 4 and 5
Correct answer
1, 2, 3, 4 and 5
Consider HMW statements in design thinking and match the following:
Consider HMW statements in design thinking and match the following:
Choose the correct answer using the options given below:
a - i, b - ii, c - iii
a - ii, b - iii, c - i
a - iii, b - ii, c - i
a - i, b - iii, c - ii
Correct answer
a - ii, b - iii, c - i
You work as a product designer for a company that manufactures mobile phones. The latest model of the phone has been receiving complaints from customers about poor battery life. Your manager has asked you to investigate the issue and come up with a solution. You decide to use Multi-why Analysis and Design Thinking to approach the problem. You ask "Why" questions to identify the root cause of the battery life issue. Which of the following is an example of a "Why" question you might ask?
Why do customers dislike the phone's design?
Why do other phones have better battery life?
Why is the phone's battery draining quickly?
Why is the phone's camera not functioning properly?
Correct answer
Why is the phone's battery draining quickly?
Which of the following best describes natural mapping in the context of stove burners according to human factors in design principles?
The placement of controls as far away as possible from the object to becontrolled.
The arrangement of controls around the object to be controlled by nature.
The use of a separate room for controls away from the object to be controlled.
The use of spatial cues to create a direct relationship between the controls andthe object to be controlled.
Correct answer
The use of spatial cues to create a direct relationship between the controls andthe object to be controlled.
Which of the following are the goals of a good user experience design?
1. The product should be easy to use. 2. The product should be equitable. 3. The product should delight the user 4. The product should solve the user's problem
Choose the correct answer using the options given below:
1, 2 and 3 only
2, 3 and 4 only
1 and 4 only
1, 2, 3 and 4
Correct answer
1, 2, 3 and 4
Which of the following is a benefit of silent brainstorming?
Encouraging open and free-flowing conversation
Providing a platform for group leaders to demonstrate their expertise
Encouraging competition among participants
Reducing the potential for domination by more outspoken or influentialparticipants
Correct answer
Reducing the potential for domination by more outspoken or influentialparticipants
How does a modified customer journey map differ from a regular customer journey map?
It showcases the progress made by the development team.
It only shows the positive aspects of the customer journey.
It is created before testing a prototype.
It includes new insights and problems discovered during testing.
Correct answer
It includes new insights and problems discovered during testing.
Which of the following would be a key performance indicator (KPI) for measuring the success of the Retention stage in AAR?
Click-through rate (CTR)
Cost per click (CPC)
Customer lifetime value (CLTV)
Cost Per Install (CPI)
Correct answer
Customer lifetime value (CLTV)
What is the danger of making assumptions about users?
It can make the design process more efficient.
It can reduce costs during development.
It can increase user engagement with the product.
It can lead to poor user experiences and frustration.
Correct answer
It can lead to poor user experiences and frustration.
Which of the following is an effective CTA for a landing page promoting a new mobile app?
"Download our app now"
"Our app has many features"
"Our app is available on both iOS and Android"
“Our app is easy to use"
Correct answer
"Download our app now"
Match the following:
Match the following:
A-4, B-3, C-2, D-1
A-2, B-4, C-3, D-1
A-1, B-2, C-4, D-3
A-3, B-4, C-2, D-1
Correct answer
A-3, B-4, C-2, D-1
In a design thinking context, a conflict of interest may arise when a designer must balance the needs and desires of multiple stakeholders. Which of the following approaches could be used to resolve this conflict?
Prioritizing the needs of the most powerful stakeholder.
Negotiating a compromise that satisfies all stakeholders to some degree.
Ignoring the conflict and focusing solely on the needs of the end user.
Outsourcing the decision-making process to a third party.
Correct answer
Negotiating a compromise that satisfies all stakeholders to some degree.
Consider the following statements about Intrapreneurship:
1. It is the act of behaving like an entrepreneur while working within a large organization. 2. It is the practice of a corporate management style that integrates risk-taking and innovation approaches that are more traditionally thought of as being the province of entrepreneurship.
Which of the statement(s) given above is/are correct?
1 only
2 only
Both 1 and 2
Neither 1 nor 2
Correct answer
Both 1 and 2
What was the purpose of the vacuum-sealed glass bulb used in Edison's light bulb?
To produce electricity
To prevent the filament from burning out
To protect the filament from breaking
To make the bulb look attractive
Correct answer
To prevent the filament from burning out
How did design thinking play a role in the construction of the Shivanasamudram Falls power plant?
By allowing the engineers to use the latest technologies and constructionmethods.
By encouraging the engineers to consider the needs and perspectives of thelocal communities.
By ensuring that the power plant was built as quickly and efficiently aspossible.
By prioritizing cost savings and minimizing the use of expensive materials.
Correct answer
By encouraging the engineers to consider the needs and perspectives of thelocal communities.
What role did serendipity play in Joseph Monier's development of reinforced concrete?
He was inspired by the shapes and textures of the natural world.
He accidentally stumbled upon the idea while working on a different project.
He conducted extensive market research to identify new opportunities forconstruction materials.
He was able to leverage existing technologies and materials to create a newproduct.
Correct answer
He accidentally stumbled upon the idea while working on a different project.
Which of the following best describes the transition from trial and error to a more systematic approach to innovation?
A shift from intuition and luck to data and analysis.
A move away from creativity and imagination towards rigid rules andprocedures.
An abandonment of experimentation and iteration in favor of pre-determinedsolutions.
A focus on serendipity and chance discoveries rather than deliberate problem-solving.
Correct answer
A shift from intuition and luck to data and analysis.
What is the main advantage of a more systematic approach to innovation?
It allows for more creativity and imagination in the design process.
It enables faster iteration and testing of new ideas.
It relies on a trial-and-error approach to solve complex problems.
It reduces the risk of failure and increases the likelihood of success.
Correct answer
It reduces the risk of failure and increases the likelihood of success.
Recalling the interaction between Mr. Venkatakrishnan Janakiraman and Prof. Bala Ramadurai, what according to Mr. Janakiraman was a major conflict of interest associated with getting into the details when building a business?
It can be easy to lose sight of the bigger picture and get bogged down in day-to-day operations.
It can be difficult to delegate tasks effectively and manage a team when youare overly focused on the details.
It can be challenging to identify and prioritize which details are mostimportant to focus on.
It can be difficult to communicate the importance of details to stakeholdersand team members who are focused on the bigger picture
Correct answer
It can be easy to lose sight of the bigger picture and get bogged down in day-to-day operations.
How does the "I Got Garbage" initiative help to increase the income of waste pickers?
By increasing the amount of waste collected.
By providing waste pickers with a steady stream of income through a digitalplatform.
By eliminating the need for waste pickers.
By reducing the cost of waste collection.
Correct answer
By providing waste pickers with a steady stream of income through a digitalplatform.
According to Prof. Bala Ramadurai, What goes into innovation apart from invention?
Market Research, Competitive Analysis, Product Design
Intellectual Property Rights, Funding, Team Building
Technical Feasibility, Business Viability, Customer Desirability
Sustainability, Ethical Considerations, Legal Compliance
Correct answer
Technical Feasibility, Business Viability, Customer Desirability
Why is it important to have a post-launch marketing plan for an app?
To maintain user engagement and retention
To ensure the app works properly
To gather user feedback for future improvements
To attract investors for funding
Correct answer
To maintain user engagement and retention
Why is it important to identify the target audience before launching an app?
To determine the pricing of the app
To ensure the app is user-friendly
To customize the app for the target audience
To increase the number of app downloads
Correct answer
To customize the app for the target audience
Read the case study, then answer the given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.
Which of the following is the best method to identify pain points in the customer journey map?
1. Conducting a survey 2. Fly on the wall research 3. Observations
Choose the correct answer using the options given below:
1 and 2 only
2 and 3 only
1 and 3 only
1, 2 and 3
Correct answer
1, 2 and 3
Read the case study, then answer the given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.
Which method can be used to analyze the root cause of a problem in the fitness app using the Five Whys approach?
Flowcharting
Likert scale
SWOT Analysis
Fishbone diagram
Correct answer
Fishbone diagram
Read the case study, then answer the given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.
After Empathize and Analyze phases, which of the following is a good way to generate ideas in Solve phase to improve the fitness app?
1. Using the ‘worst possible idea’ method 2. Conducting brainstorming sessions 3. Using TRIZ principles
Choose the correct answer using the options given below:
1 and 2 only
2 and 3 only
1 and 3 only
1, 2 and 3
Correct answer
1, 2 and 3
Read the case study, then answer the given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.
During the prototype testing phase, you noticed that some users were having difficulty navigating the fitness app's new interface. What would be the best approach to address this issue?
Redesign the interface based on the consultant's own preferences.
Create a new prototype with a different interface and start testing again.
Conduct a usability test with a larger group of users to gather more feedback.
Ignore the issue and move on to the next phase of the design process.
Correct answer
Conduct a usability test with a larger group of users to gather more feedback.
Read the case study, then answer the given subquestions.
Case Study: Design Thinking for a Fitness App
A fitness app company named Bala Vijayam wants to improve its user experience and increase user engagement. As a Design Thinking consultant, you have been hired to help the company identify pain points, generate ideas, and create and test prototypes.
Which of the following prototyping methods would be best for quickly testing and iterating on low-fidelity design ideas for the fitness app?
Paper prototyping
Digital prototyping
Physical prototyping
Interactive video prototyping
Correct answer
Paper prototyping
Read the case study, then answer the given subquestions .
Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.
Which of the following is an example of a way your firm can incorporate human centricity in its design thinking approach to improving the visitor experience at the Hoover Dam?
Conducting market research to determine the most profitable areas to investin
Collaborating with local businesses to increase tourism
Conducting user research to determine pain points and needs of visitors
Developing a new marketing campaign to attract more visitors
Correct answer
Conducting user research to determine pain points and needs of visitors
Read the case study, then answer the given subquestions .
Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.
Which of the following steps describes the ‘Empathize’ phase in this situation?
Conducting surveys to gather visitors' feedback.
Observing how visitors move around the dam area.
Conducting interviews to understand visitors' motivations for visiting the dam.
All of these
Correct answer
All of these
Read the case study, then answer the given subquestions .
Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.
One of the challenges faced by the Hoover Dam Authority is that the dam is a historic structure that cannot be changed significantly. From a Design Thinking perspective, what would be the next step?
Prototype new features that are not allowed by the historic structure.
Conduct a feasibility study to understand what changes can be made withoutaffecting the historic structure.
Launch a marketing campaign to attract more visitors to the dam.
Ignore the limitations of the historic structure and focus on implementing thebest solutions.
Correct answer
Conduct a feasibility study to understand what changes can be made withoutaffecting the historic structure.
Read the case study, then answer the given subquestions .
Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.
The Hoover Dam Authority has identified that visitors are spending less time at the dam than they would like. What would be the next step in the Design Thinking process to address this issue?
Brainstorm solutions for how to increase the amount of time visitors spend atthe dam
Create a mock-up of a new exhibit or activity to keep visitors at the dam longer
Implement the new solution and see if visitors stay longer
Gather data on why visitors are leaving the dam early and identify potentialsolutions
Correct answer
Gather data on why visitors are leaving the dam early and identify potentialsolutions
Read the case study, then answer the given subquestions .
Similar to the case of the Shivanasamudram Falls story, the Hoover Dam is one of the greatest engineering achievements in history, serving as a beacon of American innovation and progress. The dam was built during the Great Depression, and it not only provided much-needed jobs but also harnessed the power of the Colorado River to create a reliable source of electricity for the Southwest United States. Your Design Thinking and Innovation firm has been approached by the Hoover Dam Authority to help them figure out how to improve the visitor experience and make the dam more accessible to tourists.
After implementing the solutions, the visitor satisfaction rate increased by 30%, and the Hoover Dam Authority received positive feedback from visitors. What can be said about this statement?
The Hoover Dam Authority failed to implement the solutions effectively.
The overall goal of design thinking, which is to design better products,services, processes, strategies, spaces, architecture, and experiences, has not been achieved.
It has given rise to a new set of problems.
This shows the process for solving problems by prioritizing the user's needsabove all else.
Correct answer
This shows the process for solving problems by prioritizing the user's needsabove all else.
