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September 2023 term · Design Thinking for Data-Driven App Development · BSMS4002

Design Thinking for Data-Driven App Development End Term: 24 December 2023, Set FDB1 (September 2023 term)

The IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 24 Dec 2023, in the September 2023 term, set FDB1: 26 questions for 40 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
26
Marks
40
Duration
180 min
MCQ
26
Take as mock testPractise with answers

Updated

Official paper: IIT M DEGREE FN EXAM FDB1 24 Dec 2023 · No negative marking.

Question 1

+15 marksOne correct option

SECTION A
CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED SHEETS ONLY.
I. Read the provided problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, and mapping out the user journey to identify problems. Analyze by determining the root cause and reasons for addressing the issues. Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches on paper. Finally, demonstrate how your ideas address the problem and propose improvements.
Instructions:
Step 0: Ensure that you write the problem statement and question number clearly on the answer sheet.
Step 1: Allocate one or two pages to personas, journey maps, and a list of problems.
**Step 2:**Dedicate one page to identifying the root cause.
Step 3: Allocate one page to identify desired results and summarize 2 to 3 'problem questions' to solve.
Step 4: List the ideas in 50 words (not exceeding 5 sentences/ 5 ideas), in one page.
Step 5: Sketch 2-3 wireframes of the product/service/app you will be developing, in one page. Step 6: Summarize how you'll iterate and what you’ll do for customers in the future to improve or expand upon the solution, in one page.
The suggested time for this question is 30 minutes. You may use the given sheets in portrait or landscape mode. Do not exceed more than 8 pages to answer the question.
CHOOSE AND ATTEMPT ONLY ONE QUESTION. Write the problem statement and question number clearly on the answer sheet. The suggested time for this question is 30 minutes. 1. A. Your customer is a hotel industry worker. They face challenges at work as well as in their personal life. There exist worries like managing guest requests efficiently while maintaining service quality. The worker often struggles with multiple tasks, leading to potential errors and delays, affecting customer satisfaction. Also, the work days extend over long hours causing fatigue and physical and mental stress, which have their consequences. OR
1. B.
Stop unwanted subscription fees: It’s hard to keep track of all the products and services that we have subscribed to every month. All we see is money deducted from our accounts, sometimes from services that we don’t need anymore. How can you design a product/ service which helps manage subscriptions?

  1. A

    I've selected only one question from Section A and answered it on the provided answer sheets.

  2. B

    Not Applicable.

Show answer

Correct answer

  • A

    I've selected only one question from Section A and answered it on the provided answer sheets.

Question 1 on its own page

Question 2

+1 markOne correct option

Which statement accurately describes the main difference between projects and routine operations?

  1. A

    Projects are temporary, while routine operations are ongoing.

  2. B

    Projects require specific knowledge and skills, while routine operations can be done by anyone.

  3. C

    Projects have a definite goal, while routine operations have no defined purpose.

  4. D

    Projects involve collaboration, while routine operations are done individually.

Show answer

Correct answer

  • A

    Projects are temporary, while routine operations are ongoing.

Question 2 on its own pageAlso asked in End Term 24 Dec 2023

Question 3

+1 markOne correct option

State whether the following statement is true or false:
“Agile methodologies often seek user feedback.”

  1. A

    TRUE

  2. B

    FALSE

Show answer

Correct answer

  • A

    TRUE

Question 3 on its own pageAlso asked in End Term 24 Dec 2023

Question 4

+1 markOne correct option

What is the primary objective of App Store Optimization (ASO)?

  1. A

    Enhancing the engagement on social media platforms

  2. B

    Improving the visibility of apps within app store searches

  3. C

    Maximizing website traffic

  4. D

    Boosting customer feedback for app improvement

Show answer

Correct answer

  • B

    Improving the visibility of apps within app store searches

Question 4 on its own pageAlso asked in End Term 24 Dec 2023

Question 5

+1 markOne correct option

How does brand recall contribute to a company's competitive advantage in the market?

  1. A

    It directly influences the cost per install (CPI)

  2. B

    It assists in app store optimization (ASO)

  3. C

    It provides a brand with some content that can readily contribute to insights for customer feedback collection

  4. D

    It secures a distinct space in consumers' minds over competitors

Show answer

Correct answer

  • D

    It secures a distinct space in consumers' minds over competitors

Question 5 on its own pageAlso asked in End Term 24 Dec 2023

Question 6

+1 markOne correct option

How does Google App Campaigns (formerly UAC) differ from traditional advertising strategies?

  1. A

    They solely focus on website traffic

  2. B

    They are restricted to a single ad format

  3. C

    They utilize machine learning to target specific audiences

  4. D

    They prioritize prolonged and distinct social media engagement

Show answer

Correct answer

  • C

    They utilize machine learning to target specific audiences

Question 6 on its own pageAlso asked in End Term 24 Dec 2023

Question 7

+1 markOne correct option

What among the following are the benefits of a UX design framework?
1. UX frameworks support creating solutions that address the user’s problem.
2. UX frameworks promote iteration to design the right user experience.
3. UX frameworks focus on the user.
4. UX frameworks focus on earning the most money.
Select the correct set of options.

  1. A

    1,3

  2. B

    1,2,3

  3. C

    1,2

  4. D

    1,2,3,4

Show answer

Correct answer

  • B

    1,2,3

Question 7 on its own pageAlso asked in End Term 24 Dec 2023

Question 8

+1 markOne correct option

What is the main goal of a low-fidelity prototype?

  1. A

    To accurately represent the final product's highly detailed design and functionality.

  2. B

    To be visually appealing and impress stakeholders.

  3. C

    To facilitate brainstorming and iteration of the user interface.

  4. D

    To conduct usability testing.

Show answer

Correct answer

  • C

    To facilitate brainstorming and iteration of the user interface.

Question 8 on its own pageAlso asked in End Term 24 Dec 2023

Question 9

+1 markOne correct option

Fill in the blank: Responsive web design allows a website to change automatically depending on _______.

  1. A

    the user’s connection speed

  2. B

    whether the user is a customer

  3. C

    the cost of the device

  4. D

    the size of the device

Show answer

Correct answer

  • D

    the size of the device

Question 9 on its own pageAlso asked in End Term 24 Dec 2023

Question 10

+1 markOne correct option

In the Conflict of Interest module, why is it crucial to discern the intersection of personal and professional conflicts in movies?
Example: Exploring the interplay between Tony Stark's personal struggles and professional challenges in the Marvel Cinematic Universe illuminates intricate conflicts

  1. A

    To navigate complex scenarios where characters' personal and professional lives collide

  2. B

    To oversimplify conflicts for the sake of analysis.

  3. C

    To exclusively focus on either personal or professional conflicts.

  4. D

    To disregard the impact of personal life on professional conflicts.

Show answer

Correct answer

  • A

    To navigate complex scenarios where characters' personal and professional lives collide

Question 10 on its own pageAlso asked in End Term 24 Dec 2023

Question 11

+1 markOne correct option

A software company is facing a decline in user engagement on their mobile app. They want to reinvigorate user interest and interaction. Which among the following How-Might-We questions would be the most relevant for them to approach this problem?
1. "How might we increase user engagement on our mobile app?"
2. "How will we develop a new marketing strategy for our software?"
3. "How can we reduce the app's file size?"
4. "How might we redesign the app interface?"
Choose the correct option:

  1. A

    1,3

  2. B

    2,3

  3. C

    1,4

  4. D

    1,3,4

Show answer

Correct answer

  • C

    1,4

Question 11 on its own page

Question 12

+1 markOne correct option

In the Empathize Phase, explain how the concept of the "empathy gap" relates to understanding user needs.

  1. A

    The empathy gap refers to the difficulty in understanding users who have vastly different cultural backgrounds.

  2. B

    It describes the challenge of accurately predicting users' emotional states in a given situation.

  3. C

    The empathy gap highlights the discrepancy between a designer's assumptions and the actual experiences of users.

  4. D

    It pertains to the challenge of sympathizing with users who have physical disabilities.

Show answer

Correct answer

  • C

    The empathy gap highlights the discrepancy between a designer's assumptions and the actual experiences of users.

Question 12 on its own page

Question 13

+1 markOne correct option

In Design Thinking, how might an overemphasis on feasibility during the Solve phase limit the innovation potential?

  1. A

    It ensures that solutions are immediately implementable, leaving little room for radical ideas

  2. B

    It encourages designers to take more risks and explore uncharted territories

  3. C

    It leads to an overabundance of impractical and unattainable concepts

  4. D

    It has no impact on the level of innovation in the design process

Show answer

Correct answer

  • A

    It ensures that solutions are immediately implementable, leaving little room for radical ideas

Question 13 on its own page

Question 14

+1 markOne correct option

"System Seeking" is described as a key ingredient for innovation. What can be inferred from this concept?

  1. A

    The ability to focus on minute details and precise calculations.

  2. B

    The willingness to take risks and embrace uncertainty.

  3. C

    The capacity to analyze and solve isolated problems effectively.

  4. D

    The skill of recognizing connections and patterns within a larger system.

Show answer

Correct answer

  • D

    The skill of recognizing connections and patterns within a larger system.

Question 14 on its own page

Question 15

+1 markOne correct option

Which approach is suggested for generating ideas in the second iteration of the solve phase in design thinking?

  1. A

    Utilizing only traditional brainstorming methods

  2. B

    Emphasizing individual idea generation in isolation with a pre-specified time limit

  3. C

    Incorporating inventive solution triggers and silent brainstorming

  4. D

    Limiting the idea generation process to a preset number

Show answer

Correct answer

  • C

    Incorporating inventive solution triggers and silent brainstorming

Question 15 on its own pageAlso asked in End Term 24 Dec 2023

Question 16

+1 markOne correct option

A clothing retailer receives customer feedback indicating dissatisfaction with the limited sizing options available for certain popular styles. How might Rapid Prototyping be utilized in this scenario to address sizing concerns for popular styles?

  1. A

    By creating physical prototypes of the clothing to assess sizing.

  2. B

    By generating digital prototypes to simulate different sizing options for user testing.

  3. C

    By conducting surveys to gather feedback on preferred clothing sizes.

  4. D

    By focusing on visual design enhancements for the website.

Show answer

Correct answer

  • B

    By generating digital prototypes to simulate different sizing options for user testing.

Question 16 on its own pageAlso asked in End Term 24 Dec 2023

Question 17

+1 markOne correct option

Describe a scenario where using the "Fly on the Wall" technique in the Empathize Phase might yield more insightful results than conducting direct user interviews.

  1. A

    When dealing with sensitive or personal topics where users may be hesitant to share openly.

  2. B

    In situations where users are highly articulate and able to express their needs clearly.

  3. C

    When a quick, high-level overview of user behaviors is needed for a time- sensitive project.

  4. D

    When working with a small user group with similar characteristics and needs.

Show answer

Correct answer

  • A

    When dealing with sensitive or personal topics where users may be hesitant to share openly.

Question 17 on its own pageAlso asked in End Term 24 Dec 2023

Question 18

+1 markOne correct option

What is the primary objective of referral marketing in app acquisition?

  1. A

    To incentivize existing users to download the app again.

  2. B

    To leverage social proof and trust for wider reach.

  3. C

    To collect user data and personalize marketing campaigns.

  4. D

    To generate positive reviews and increase app store ranking

Show answer

Correct answer

  • B

    To leverage social proof and trust for wider reach.

Question 18 on its own page

Question 19

+1 markOne correct option

The design thinking process emphasizes the need to balance diverse viewpoints and stakeholder interests. What deeper concept underlies this emphasis on balance?

  1. A

    Design for consensus: Prioritizing achieving agreement and avoiding conflict at the expense of optimal outcomes.

  2. B

    **User-centricity:**Placing the user's needs above all else and disregarding other stakeholders' interests.

  3. C

    Technical feasibility: Focusing solely on what is technically possible without considering broader implications.

  4. D

    Holistic design: Considering all relevant factors and perspectives to create a well-rounded and effective solution.

Show answer

Correct answer

  • D

    Holistic design: Considering all relevant factors and perspectives to create a well-rounded and effective solution.

Question 19 on its own pageAlso asked in End Term 24 Dec 2023

Question 20

+1 markOne correct option

What is the main benefit of utilizing testimonials from satisfied users on a website?

  1. A

    To incentivize users to leave positive reviews online.

  2. B

    To demonstrate the app's functionality through video demonstrations.

  3. C

    To build trust and credibility in the app's value proposition.

  4. D

    To showcase the app's popularity and social media presence.

Show answer

Correct answer

  • C

    To build trust and credibility in the app's value proposition.

Question 20 on its own page

Question 21

+1 markOne correct option

Why is it important for a website to be mobile-friendly?

  1. A

    To comply with the latest app store guidelines.

  2. B

    To enhance the browsing experience for desktop users.

  3. C

    To attract users who primarily access the internet through mobile devices.

  4. D

    To reduce development costs and simplify website maintenance.

Show answer

Correct answer

  • C

    To attract users who primarily access the internet through mobile devices.

Question 21 on its own page

Question 22

+1 markOne correct option

What are the three pillars of innovation?

  1. A

    Technical feasibility, business viability, and customer desirability

  2. B

    Invention, prototyping, and testing

  3. C

    Marketing, sales, and customer service

  4. D

    Idea generation, problem identification, and solution development

Show answer

Correct answer

  • A

    Technical feasibility, business viability, and customer desirability

Question 22 on its own pageAlso asked in End Term 24 Dec 2023

Question 23

+1 markOne correct option

What is the relationship between intrapreneurship and crowdsourcing?

  1. A

    Intrapreneurship is a specific type of crowdsourcing focused on business ideas.

  2. B

    Crowdsourcing is a tool that can be used to implement intrapreneurship initiatives.

  3. C

    Intrapreneurship and crowdsourcing are unrelated concepts in the context of innovation.

  4. D

    Crowdsourcing is a competitor to intrapreneurship within organizations.

Show answer

Correct answer

  • B

    Crowdsourcing is a tool that can be used to implement intrapreneurship initiatives.

Question 23 on its own pageAlso asked in End Term 24 Dec 2023

Question 24

+1 markOne correct option

Throughout the course, we have placed importance of having a digital marketing checklist ready. What is the primary purpose of this checklist?

  1. A

    To ensure all legal and regulatory requirements for app launch are met.

  2. B

    To track the progress of app development and internal milestones.

  3. C

    To outline and advertise the app's functionalities and technical specifications.

  4. D

    To plan and execute marketing campaigns to generate awareness and interest.

Show answer

Correct answer

  • D

    To plan and execute marketing campaigns to generate awareness and interest.

Question 24 on its own pageAlso asked in End Term 24 Dec 2023

Question 25

+1 markOne correct option

What is the primary difference between the objectives of designers and marketers?

  1. A

    Designers prioritize aesthetics; marketers prioritize functionality

  2. B

    Designers focus on financial aspects; marketers prioritize user satisfaction

  3. C

    Designers aim to create; marketers aim to sell and ensure usage

  4. D

    Designers emphasize business strategies; marketers emphasize customer service

Show answer

Correct answer

  • C

    Designers aim to create; marketers aim to sell and ensure usage

Question 25 on its own pageAlso asked in End Term 24 Dec 2023

Question 26

+1 markOne correct option

What does "Bulletproofing" ideas in Design Thinking involve?

  1. A

    Strengthening potential solutions by evaluating their feasibility, desirability, and adaptability.

  2. B

    Eliminating all potential risks associated with a proposed idea.

  3. C

    Focusing solely on the aesthetics and visual appeal of a design concept.

  4. D

    Implementing ideas without considering any potential challenges or obstacles

Show answer

Correct answer

  • A

    Strengthening potential solutions by evaluating their feasibility, desirability, and adaptability.

Question 26 on its own pageAlso asked in End Term 24 Dec 2023