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Design Thinking for Data-Driven App Development · End Term · 24 Dec 2023 · September 2023 term · Set FDB1

Question 18: What is the primary objective of referral marketing in a…

Question 18

+1 markOne correct option

What is the primary objective of referral marketing in app acquisition?

  1. A

    To incentivize existing users to download the app again.

  2. B

    To leverage social proof and trust for wider reach.

  3. C

    To collect user data and personalize marketing campaigns.

  4. D

    To generate positive reviews and increase app store ranking

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Correct answer

  • B

    To leverage social proof and trust for wider reach.

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Question 18 of 26 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) End Term paper sat on 24 Dec 2023, in the September 2023 term (IIT M DEGREE FN EXAM FDB1 24 Dec 2023). It carries 1 mark.

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