Question 1
Section A
CHOOSE ONE AND ANSWER THE QUESTION ON THE PROVIDED SHEETS ONLY.
I. Read the provided problem statement and assume your customer is in front of you. Begin by empathizing, developing a persona, and mapping out the user journey to identify problems. Analyze by determining the root cause and reasons for addressing the issues. Progress to the Solve phase by fleshing out ideas and creating low-fi wireframes/sketches on paper. Finally, demonstrate how your ideas address the problem and propose improvements.
Instructions:
Step 0: Ensure that you write the QUESTION NUMBER clearly on the answer sheet.
Step 1: Allocate one or two pages to personas, journey maps, and a list of problems.
Step 2: Dedicate one page to identifying the root cause.
Step 3: Allocate one page to identify desired results and summarize 2 to 3 'problem questions' to solve.
Step 4: List the ideas in 50 words (not exceeding 5 sentences/ 5 ideas), in one page.
Step 5: Sketch 2-3 wireframes of the product/service/app you will be developing, in one page. Step 6: Summarize how you'll iterate and what you’ll do for customers in the future to improve or expand upon the solution, in one page.
You may use the given sheets in portrait or landscape mode. Do not exceed more than 8 pages to answer the question.
CHOOSE AND ATTEMPT ONLY ONE QUESTION. Write the question number clearly on the answer sheet.
1. A. Many small business owners face difficulties in managing inventory, sales, customer relations, and marketing, often due to limited resources and expertise. How can you design a tool or service that streamlines these aspects of small business management, improving efficiency and profitability?
OR
1. B.
Design: A Setting View and Single Detail View
For: A Financial Goal Tracking App
To Help: Early Adopters
Please read the following and enable it:
I've selected only one question from Section A and answered it on the provided answer sheets.
Not Applicable.