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Market Research · Quiz 2 · 6 Aug 2023 · May 2023 term

Question 5: Impact of the ad on brand disposition

Question 5

+2 marksOne correct option

Given below are a series of measures. Please classify them into the study type that they are likely to come into. Some of the measures can come in more than one kind of study, so multiple responses are ok and answer the given subquestions.

Impact of the ad on brand disposition

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Chanel sat

Show answer

Correct answer

  • C

    Ad pretesting

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Question 5 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 6 Aug 2023, in the May 2023 term (IIT M DEGREE AN3 EXAM QPE3 06 Aug 2023). It carries 2 marks.

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  2. Q2Opinion about the work culture at the workplace
  3. Q3Whether the product or service met the expectations for which it was bought
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  7. Q8Taste preference in blind form
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  16. Q17If an ad is enjoyable, it will automatically persuade consumers to buy the brand even if the message is weak
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