Question 17
If an ad is enjoyable, it will automatically persuade consumers to buy the brand even if the message is weak
TRUE
FALSE
Question 17: If an ad is enjoyable, it will automatically persuade co…
Show answer
Correct answer
FALSE
Question 17 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 6 Aug 2023, in the May 2023 term (IIT M DEGREE AN3 EXAM QPE3 06 Aug 2023). It carries 1 mark.
More questions from this paper
- Feedback on commercial terms given to the retailer by the distributor
- Opinion about the work culture at the workplace
- Whether the product or service met the expectations for which it was bought
- Disposition towards the brand
- Impact of the ad on brand disposition
- Feedback on frequency of salesperson visit
- Appeal of the creative execution
- Taste preference in blind form
- Intention to try pre-price exposure
- Brands that can command a price premium
- Given below are the brand health results of two brands.(Note, some degree of subjectivity will be required here. The su…
- Given below are the brand health results of two brands.(Note, some degree of subjectivity will be required here. The su…
- Given below are the results of the intention to recommend question for a brand which has done a c sat study. Pl calcula…
- Given below is the raw data from an employee sat study. Sample size is 10 employees. Based on the above data, answer th…
- Given below is the raw data from an employee sat study. Sample size is 10 employees. Based on the above data, answer th…
- For a new product to be launched safely, the product needs to go through concept testing, product testing, and then a f…
- We can measure the extent to which a campaign has succeeded in impacting the consumer disposition towards a brand
- A customer can be satisfied with the product experience, but may still shift to some other brand if the promise is attr…
- NPS is the mean score of the recommend question divided by the mean score of satisfaction question
- Unaided awareness is one of the key metrics that define how strong a brand is
- Blind product testing is not needed for challenger brands
- A well conducted product test can tell if the test product has enough consumer acceptance to do well if launched
- If a concept test is positive and then the following product test is negative, it means the product is not good enough …
- Brand health metrics need face-to-face quantitative research and cannot be measured using online studies