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Market Research · Quiz 2 · 6 Aug 2023 · May 2023 term

Question 3: Whether the product or service met the expectations for w…

Question 3

+2 marksOne correct option

Given below are a series of measures. Please classify them into the study type that they are likely to come into. Some of the measures can come in more than one kind of study, so multiple responses are ok and answer the given subquestions.

Whether the product or service met the expectations for which it was bought

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Chanel sat

Show answer

Correct answer

  • B

    Customer sat

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Question 3 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 6 Aug 2023, in the May 2023 term (IIT M DEGREE AN3 EXAM QPE3 06 Aug 2023). It carries 2 marks.

More questions from this paper

  1. Q1Feedback on commercial terms given to the retailer by the distributor
  2. Q2Opinion about the work culture at the workplace
  3. Q4Disposition towards the brand
  4. Q5Impact of the ad on brand disposition
  5. Q6Feedback on frequency of salesperson visit
  6. Q7Appeal of the creative execution
  7. Q8Taste preference in blind form
  8. Q9Intention to try pre-price exposure
  9. Q10Brands that can command a price premium
  10. Q11Given below are the brand health results of two brands.(Note, some degree of subjectivity will be required here. The su…
  11. Q12Given below are the brand health results of two brands.(Note, some degree of subjectivity will be required here. The su…
  12. Q13Given below are the results of the intention to recommend question for a brand which has done a c sat study. Pl calcula…
  13. Q14Given below is the raw data from an employee sat study. Sample size is 10 employees. Based on the above data, answer th…
  14. Q15Given below is the raw data from an employee sat study. Sample size is 10 employees. Based on the above data, answer th…
  15. Q16For a new product to be launched safely, the product needs to go through concept testing, product testing, and then a f…
  16. Q17If an ad is enjoyable, it will automatically persuade consumers to buy the brand even if the message is weak
  17. Q18We can measure the extent to which a campaign has succeeded in impacting the consumer disposition towards a brand
  18. Q19A customer can be satisfied with the product experience, but may still shift to some other brand if the promise is attr…
  19. Q20NPS is the mean score of the recommend question divided by the mean score of satisfaction question
  20. Q21Unaided awareness is one of the key metrics that define how strong a brand is
  21. Q22Blind product testing is not needed for challenger brands
  22. Q23A well conducted product test can tell if the test product has enough consumer acceptance to do well if launched
  23. Q24If a concept test is positive and then the following product test is negative, it means the product is not good enough …
  24. Q25Brand health metrics need face-to-face quantitative research and cannot be measured using online studies