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Design Thinking for Data-Driven App Development · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 25: [AssistAI] Following the Solve phase, the team proposes …

Question 25

+2 marksOne correct option

Answer the given subquestions from 23 to 27 based on the scenario given below:
Case Study: AssistAI
AssistAI is a technology startup developing an AI-powered customer-support system for e-commerce platforms. The system includes a chatbot for customers and an AI-assisted dashboard that helps support agents identify suitable resolutions and automate repetitive tasks.
Although the system was initially adopted by several e-commerce clients, recent data show a decline in chatbot usage and customer satisfaction. Support agents also report that the system’s recommendations are not always useful during complex customer interactions. The startup has engaged you to identify the causes of low adoption and recommend improvements.

[AssistAI] Following the Solve phase, the team proposes two possible improvements: 1. Enhance the chatbot’s natural-language processing capability to interpret customer intent more accurately. 2. Develop a customizable dashboard that enables support agents to monitor and modify chatbot recommendations. However, both solutions would require major infrastructural changes and substantial investment before they could be tested.  What should the team do next?

  1. A

    Apply a systematic inventive problem-solving approach and resolve the underlying contradictions

  2. B

    Develop full-scale versions of both solutions and test them with a customer sample

  3. C

    Estimate the total implementation cost and select whichever solution is less expensive

  4. D

    Conducting a voting session among the developers to finalize the solution for implementation

Show answer

Correct answer

  • A

    Apply a systematic inventive problem-solving approach and resolve the underlying contradictions

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Question 25 of 25 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Design Thinking For Data- Driven App Development 16 Aug 26). It carries 2 marks.

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