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Design Thinking for Data-Driven App Development · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 13: During Customer Journey Mapping for a digital pharmacy a…

Question 13

+1 markOne correct option

During Customer Journey Mapping for a digital pharmacy app, a team identifies an "emotional valley" during the prescription approval phase due to unannounced delays. What is the most logical next step for the team before moving to the Analyze phase?

  1. A

    Include this emotional valley as HMW question while brainstorming ideas to address them.

  2. B

    Cluster this emotional valley with related context and list it as a problem to be analyzed.

  3. C

    Immediately write backend automated script execution code for order approvals so that customers come out of the emotional valley.

  4. D

    Apply multi-why analysis to analyze the prescription approval phase and delays.

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Correct answer

  • B

    Cluster this emotional valley with related context and list it as a problem to be analyzed.

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Question 13 of 25 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Design Thinking For Data- Driven App Development 16 Aug 26). It carries 1 mark.

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