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Design Thinking for Data-Driven App Development · Quiz 2 · 16 Aug 2026 · May 2026 term

Question 22: [AssistAI] During the Analyze phase, which combination o…

Question 22

+2 marksOne correct option

Answer the given subquestions from 23 to 27 based on the scenario given below:
Case Study: AssistAI
AssistAI is a technology startup developing an AI-powered customer-support system for e-commerce platforms. The system includes a chatbot for customers and an AI-assisted dashboard that helps support agents identify suitable resolutions and automate repetitive tasks.
Although the system was initially adopted by several e-commerce clients, recent data show a decline in chatbot usage and customer satisfaction. Support agents also report that the system’s recommendations are not always useful during complex customer interactions. The startup has engaged you to identify the causes of low adoption and recommend improvements.

[AssistAI] During the Analyze phase, which combination of tools would be most appropriate for identifying the underlying causes of low adoption and framing the major contradictions in the system?

  1. A

    Multi-How analysis and emotional-mapping techniques

  2. B

    Multi-Why analysis and the contradictions-of-ideas analysis

  3. C

    Multi-Why analysis and the ENV model

  4. D

    TRIZ contradiction principles and usability testing

Show answer

Correct answer

  • C

    Multi-Why analysis and the ENV model

See the whole paperTake it as a mock test

Question 22 of 25 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term (Design Thinking For Data- Driven App Development 16 Aug 26). It carries 2 marks.

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