Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.
Checking whether the proposed new TV commercial is likely to persuade the target audience
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.
Understanding how likely the channel partner is to push the brand
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
Given scenarios are followed by a series of measures. Please identify the study type that they are highly suitable to come into.
Based on the above data, answer the given subquestions.
Understanding whether the distributors will be ready to stock a new product from the company
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
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The IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 16 Aug 2026, in the May 2026 term: 24 questions for 50 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research Quiz 2 16 Aug 2026 at a glance |
|---|---|
| Term | May 2026 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 24 |
| Marks | 50 |
| Duration | 120 min |
| MCQ | 21 |
| Numerical | 3 |
| Official paper | Market Research 16 Aug 26 |
| Negative marking | No negative marking. |
| Updated |
