The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Finding out how well the new ad will cut through the clutter on TV
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Understanding whether the retailers are happy with the service provided by the salesmen from the company and the distributors
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
The given subquestions are a series of measures. Please select the correct study type that they are likely to come into.
Understanding whether the distributors will be ready to stock a new product from the company
Brand health
Customer sat
Ad pretesting
Product testing
Concept testing
Employee sat
Channel sat
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The IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 3 Aug 2025, in the May 2025 term: 24 questions for 50 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research Quiz 2 3 Aug 2025 at a glance |
|---|---|
| Term | May 2025 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 24 |
| Marks | 50 |
| Duration | 120 min |
| MCQ | 21 |
| Numerical | 3 |
| Official paper | IIT M DEGREE AN EXAM QDB2 03 Aug 2025 |
| Negative marking | No negative marking. |
| Updated |
