For the following situation, what sampling method is optimal?
A company plans to do a house-to-house field survey to find the penetration of broadband connections. The required sample size is 300, spread across middle and upper income households
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
For the following situation, what sampling method is optimal?
A bank wants to do a customer satisfaction study over phone, with a sample size of 2000 customers.
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
For the following situation, what sampling method is optimal?
An FMCG firm wants to interview a sample of retailers to find out why its brand of soap is not doing well. The required sample size is 25, and the nature of probing will be in-depth.
Multistage cluster sampling
Stratified sampling
Quota sampling
Systematic sampling
Convenience sampling
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The IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 26 Feb 2023, in the January 2023 term, set QPE4: 40 questions for 50 marks in 120 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.
| Feature | Market Research Quiz 1 26 Feb 2023 Set QPE4 at a glance |
|---|---|
| Term | January 2023 term |
| Subject | Market Research |
| Course code | BSMS3002 |
| Questions | 40 |
| Marks | 50 |
| Duration | 120 min |
| MCQ | 40 |
| Official paper | IIT M DEGREE AN4 EXAM QPE4 26 Feb 2023 |
| Negative marking | No negative marking. |
| Updated |
