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Market Research · Quiz 1 · 15 Mar 2026 · January 2026 term

Question 8: An FMCG firm supplies soaps to hotels. The firm wants to …

Question 8

+4 marksOne correct option

An FMCG firm supplies soaps to hotels. The firm wants to conduct a small sample study to understand how happy their hotel customers are with the support from the company. The required sample size is 20, and the nature of probing will be qualitative. what sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

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Question 8 of 31 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 15 Mar 2026, in the January 2026 term (Market Research 15 Mar 26). It carries 4 marks.

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