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January 2026 term · Market Research · BSMS3002

Market Research Quiz 1: 15 March 2026 (January 2026 term)

The IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 15 Mar 2026, in the January 2026 term: 31 questions for 51 marks in 120 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.

Questions
31
Marks
51
Duration
120 min
MCQ
30
Written
1
Take as mock testPractise with answers

Updated

Official paper: Market Research 15 Mar 26 · No negative marking.

Question 1

+2 marksOne correct option

A survey has been done with a sample size of 200 respondents on their opinion about watching movies. The results are presented below in % age form. The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score.

A survey has been done with a sample size of 200 respondents on their opinion about watching movies. The results are pre
  1. A

    1.1

  2. B

    2.3

  3. C

    3.5

  4. D

    4.9

Show answer

Correct answer

  • C

    3.5

Question 1 on its own page

Question 2

+2 marksOne correct option

A survey has been done with a sample size of 200 respondents on their opinion about reading newspapers. The results are presented below in %age form. The question asked was a simple 7 point like-dislike scale question. Please calculate the mean score

A survey has been done with a sample size of 200 respondents on their opinion about reading newspapers. The results are
  1. A

    3.8

  2. B

    4.7

  3. C

    5.6

  4. D

    6.1

Show answer

Correct answer

  • A

    3.8

Question 2 on its own page

Question 3

+2 marksOne correct option

A survey has been done with a sample size of 200 respondents on their satisfaction with their phones. The results are presented below in %age form. The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score

A survey has been done with a sample size of 200 respondents on their satisfaction with their phones. The results are pr
  1. A

    2.0

  2. B

    3.3

  3. C

    4.4

  4. D

    5.0

Show answer

Correct answer

  • B

    3.3

Question 3 on its own page

Question 4

+2 marksOne correct option

A survey has been done with a sample size of 200 respondents on their opinion about the weather in Chennai. The results are presented below as a count (not %). The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score

A survey has been done with a sample size of 200 respondents on their opinion about the weather in Chennai. The results
  1. A

    2.0

  2. B

    3.4

  3. C

    4.4

  4. D

    5.0

Show answer

Correct answer

  • B

    3.4

Question 4 on its own page

Question 5

+2 marksOne correct option

A survey has been done with a sample size of 200 respondents on their opinion about Lux soap. The results are presented below as a count (not %age). The question asked was a simple 7 point like-dislike scale question. Please calculate the mean score

A survey has been done with a sample size of 200 respondents on their opinion about Lux soap. The results are presented
  1. A

    2.1

  2. B

    3.2

  3. C

    4.2

  4. D

    6.3

Show answer

Correct answer

  • C

    4.2

Question 5 on its own page

Question 6

+4 marksOne correct option

A company plans to do a house-to-house field survey to find the brand share of their soap brand. The required sample size is 1000, spread across upper middle class homes. What sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • A

    Multistage cluster sampling

Question 6 on its own page

Question 7

+4 marksOne correct option

A hotel wants to do a customer satisfaction study over phone with guests who have checked out of the hotel after a minimum of 2 nights’ stay. The required sample size is 200 customers. A list of all such guests is available with phone numbers. what sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

Question 7 on its own page

Question 8

+4 marksOne correct option

An FMCG firm supplies soaps to hotels. The firm wants to conduct a small sample study to understand how happy their hotel customers are with the support from the company. The required sample size is 20, and the nature of probing will be qualitative. what sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

Question 8 on its own page

Question 9

+4 marksOne correct option

A baby products company plans to test out a new toothpaste concept meant for teenagers who eat a lot of chocolates. The targeted sample size is 25 and the probing will be qualitative in nature. what sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • E

    Convenience sampling

Question 9 on its own page

Question 10

+4 marksOne correct option

A restaurant wants to find out how satisfied its customers are and if they will come back to the chain across branches. The company wants a sample size of 500 customers selected in such a way as to ensure proportionate representation to each branch of the chain. Which sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • D

    Systematic sampling

Question 10 on its own page

Question 11

+1 markOne correct option

A typical Group discussion has between 7 and 9 respondents

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 11 on its own page

Question 12

+1 markOne correct option

A dyad is a discussion format with two respondents

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 12 on its own page

Question 13

+1 markOne correct option

The sample size required for a study is larger when the heterogeneity in the population is lower

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • B

    False

Question 13 on its own page

Question 14

+1 markOne correct option

Close ended questions are easier to analyze than open-ended questions

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 14 on its own page

Question 15

+1 markOne correct option

The flow of questions does not matter when writing a questionnaire

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • B

    False

Question 15 on its own page

Question 16

+1 markOne correct option

Local language translations are important for a questionnaire to work well

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 16 on its own page

Question 17

+1 markOne correct option

Laddering works better when used in depth interviews than in group discussions

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 17 on its own page

Question 18

+1 markOne correct option

Generally, though not always, the sample size for B2B studies is smaller than for consumer studies

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 18 on its own page

Question 19

+1 markOne correct option

Projective techniques are a powerful way to understand the underlying motivations for consumer behaviour

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 19 on its own page

Question 20

+1 markOne correct option

Brand grouping exercise in quali research can help to understand the dimensions that consumers use to decide brand choice

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 20 on its own page

Question 21

+1 markOne correct option

Qualitative research generally uses non-probability sampling

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 21 on its own page

Question 22

+1 markOne correct option

Market sizing should be done only by quali research

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • B

    False

Question 22 on its own page

Question 23

+1 markOne correct option

Quanti research is the preferred choice when we need to estimate the % age who are aware of a brand

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 23 on its own page

Question 24

+1 markOne correct option

Probability sampling techniques are preferable to non-probability sampling for quantitative research

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 24 on its own page

Question 25

+1 markOne correct option

In general, a good understanding of brand management concepts is useful for a market researcher

  1. A

    True

  2. B

    False

Show answer

Correct answer

  • A

    True

Question 25 on its own page

Question 26

+1 markOne correct option

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Which kind of scale is “Scale 1”…?

  1. A

    Balanced verbal disposition scale

  2. B

    Unbalanced verbal disposition scale

  3. C

    Ranking question

  4. D

    Open-ended question

  5. E

    Percentage scale

Show answer

Correct answer

  • A

    Balanced verbal disposition scale

Question 26 on its own page

Question 27

+1 markOne correct option

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Please see the scales below and indicate which kind of scale each is in the given subquestions.

What kind of scale is "Scale 2"..?

  1. A

    Balanced verbal disposition scale

  2. B

    Unbalanced verbal disposition scale

  3. C

    Ranking question

  4. D

    Open-ended question

  5. E

    Percentage scale

Show answer

Correct answer

  • A

    Balanced verbal disposition scale

Question 27 on its own page

Question 28

+1 markOne correct option

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Which kind of scale is “Scale 3”…?

  1. A

    Balanced verbal disposition scale

  2. B

    Unbalanced verbal disposition scale

  3. C

    Ranking question

  4. D

    Open-ended question

  5. E

    Percentage scale

Show answer

Correct answer

  • B

    Unbalanced verbal disposition scale

Question 28 on its own page

Question 29

+1 markOne correct option

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Which kind of scale is “Scale 4”…?

  1. A

    Balanced verbal disposition scale

  2. B

    Unbalanced verbal disposition scale

  3. C

    Ranking question

  4. D

    Open-ended question

  5. E

    Percentage scale

Show answer

Correct answer

  • C

    Ranking question

Question 29 on its own page

Question 30

+1 markOne correct option

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Which kind of scale is “Scale 5”…?

  1. A

    Balanced verbal disposition scale

  2. B

    Unbalanced verbal disposition scale

  3. C

    Ranking question

  4. D

    Open-ended question

  5. E

    Percentage scale

Show answer

Correct answer

  • D

    Open-ended question

Question 30 on its own page

Question 31

+1 markWritten answer

Please see the scales below and indicate which kind of scale each is in the given subquestions.

Please see the scales below and indicate which kind of scale each is in the given subquestions.
Show answer

A written answer, not marked automatically.

Question 31 on its own page