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Market Research · Quiz 1 · 15 Mar 2026 · January 2026 term

Question 6: A company plans to do a house-to-house field survey to fi…

Question 6

+4 marksOne correct option

A company plans to do a house-to-house field survey to find the brand share of their soap brand. The required sample size is 1000, spread across upper middle class homes. What sampling method is optimal?

  1. A

    Multistage cluster sampling

  2. B

    Stratified sampling

  3. C

    Quota sampling

  4. D

    Systematic sampling

  5. E

    Convenience sampling

Show answer

Correct answer

  • A

    Multistage cluster sampling

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Question 6 of 31 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 15 Mar 2026, in the January 2026 term (Market Research 15 Mar 26). It carries 4 marks.

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