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Market Research · Quiz 1 · 15 Mar 2026 · January 2026 term

Question 1: A survey has been done with a sample size of 200 responde…

Question 1

+2 marksOne correct option

A survey has been done with a sample size of 200 respondents on their opinion about watching movies. The results are presented below in % age form. The question asked was a simple 5 point like-dislike scale question. Please calculate the mean score.

A survey has been done with a sample size of 200 respondents on their opinion about watching movies. The results are pre
  1. A

    1.1

  2. B

    2.3

  3. C

    3.5

  4. D

    4.9

Show answer

Correct answer

  • C

    3.5

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Question 1 of 31 in the IIT Madras BS Market Research (Market Research) Quiz 1 paper sat on 15 Mar 2026, in the January 2026 term (Market Research 15 Mar 26). It carries 2 marks.

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  10. Q11A typical Group discussion has between 7 and 9 respondents
  11. Q12A dyad is a discussion format with two respondents
  12. Q13The sample size required for a study is larger when the heterogeneity in the population is lower
  13. Q14Close ended questions are easier to analyze than open-ended questions
  14. Q15The flow of questions does not matter when writing a questionnaire
  15. Q16Local language translations are important for a questionnaire to work well
  16. Q17Laddering works better when used in depth interviews than in group discussions
  17. Q18Generally, though not always, the sample size for B2B studies is smaller than for consumer studies
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  20. Q21Qualitative research generally uses non-probability sampling
  21. Q22Market sizing should be done only by quali research
  22. Q23Quanti research is the preferred choice when we need to estimate the % age who are aware of a brand
  23. Q24Probability sampling techniques are preferable to non-probability sampling for quantitative research
  24. Q25In general, a good understanding of brand management concepts is useful for a market researcher
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