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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QDB3

Question 4: When respondents are given first one sample, then another…

Question 4

+2 marksOne correct option

When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known as

  1. A

    Laddering exercise

  2. B

    Sequential monadic product testing

  3. C

    Sentence completion exercise

  4. D

    Conjoint analysis

Show answer

Correct answer

  • B

    Sequential monadic product testing

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Question 4 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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