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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QDB3

Question 18: Of the following terms, five are relevant in a quantitat…

Question 18

+10 marksOne or more correct options

Of the following terms, five are relevant in a quantitative brand health study. Please identify the five.

Select all that apply.

  1. A

    Brand awareness

  2. B

    Laddering of benefits

  3. C

    Blind testing

  4. D

    Employee motivation

  5. E

    Brand disposition

  6. F

    Level of consumer involvement in the category

  7. G

    Clutter cut-through

  8. H

    Top of mind brand

  9. I

    Reliability testing

  10. J

    Brands used in the past

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Correct answers

  • A

    Brand awareness

  • E

    Brand disposition

  • F

    Level of consumer involvement in the category

  • H

    Top of mind brand

  • J

    Brands used in the past

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Question 18 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 10 marks.

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