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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QDB3

Question 2: A company that plans to get into pet grooming products wa…

Question 2

+2 marksOne correct option

A company that plans to get into pet grooming products wants to understand the grooming habits such as the proportion of pet parents who take the pet to a professional grooming salon, the proportion that does the grooming at home, the shampoo brand used etc. What kind of study is required for this?

  1. A

    Qualitative research

  2. B

    Quantitative research

  3. C

    Product test

  4. D

    Laddering technique

Show answer

Correct answer

  • B

    Quantitative research

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Question 2 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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