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Market Research · End Term · 31 Aug 2025 · May 2025 term · Set QDB3

Question 1: A company that plans to get into pet grooming products wa…

Question 1

+2 marksOne correct option

A company that plans to get into pet grooming products wants to understand the emotional bond between the pet parent and the pet. What kind of study is required for this?

  1. A

    Qualitative research

  2. B

    Online quantitative research

  3. C

    In-person quantitative research

  4. D

    Demand estimation study

Show answer

Correct answer

  • A

    Qualitative research

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Question 1 of 18 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M IMPROVEMENT FN EXAM QIA1 31 Aug 2025). It carries 2 marks.

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