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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set S2

Question 9: What is the trial to total awareness ratio for Brand A?

Question 9

+4 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

What is the trial to total awareness ratio for Brand A?

  1. A

    0.12

  2. B

    0.33

  3. C

    0.51

  4. D

    1.09

  5. E

    0.76

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Correct answer

  • B

    0.33

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Question 9 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 4 marks.

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