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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set S2

Question 6: Of the following terms, five are relevant in a qualitativ…

Question 6

+10 marksOne or more correct options

Of the following terms, five are relevant in a qualitative study on Consumer Decision Journey for skin care. Please identify the five. Can mark only 5 options. Every right option will get 2 marks

Select all that apply.

  1. A

    Percentage of awareness

  2. B

    Blind testing

  3. C

    Laddering of benefits

  4. D

    Mean score

  5. E

    Level of consumer involvement in the category

  6. F

    Clutter cut-through

  7. G

    Trusted influencers

  8. H

    Brand perception

  9. I

    Correlation

  10. J

    Probing questions

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Correct answers

  • C

    Laddering of benefits

  • E

    Level of consumer involvement in the category

  • G

    Trusted influencers

  • H

    Brand perception

  • J

    Probing questions

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Question 6 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 10 marks.

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