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Market Research · End Term · 13 Sept 2026 · May 2026 term · Set S2

Question 2: A company that plans to get into e-com for building mater…

Question 2

+2 marksOne correct option

A company that plans to get into e-com for building materials wants to understand the buying habits such as the percentage of customers who buy premium brands and the percentage who buy mid-priced brands etc. What kind of study is required for this?

  1. A

    Quantitative research

  2. B

    Qualitative research

  3. C

    Product test

  4. D

    Laddering technique

Show answer

Correct answer

  • A

    Quantitative research

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Question 2 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 2 marks.

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