Quiz Space

Market Research · End Term · 13 Sept 2026 · May 2026 term · Set S2

Question 7: Which brand has the second highest top of mind awareness?

Question 7

+4 marksOne correct option

Given below are the results from a brand health study. The data shown here is in column percentages. Please use the data and answer the given subquestions

Which brand has the second highest top of mind awareness?

  1. A

    Brand A

  2. B

    Brand C

  3. C

    Brand F

  4. D

    Brand G

  5. E

    Brand J

Show answer

Correct answer

  • C

    Brand F

See the whole paperTake it as a mock test

Question 7 of 16 in the IIT Madras BS Market Research (Market Research) End Term paper sat on 13 Sept 2026, in the May 2026 term (Market Research 13 Sep 26 (Session 2)). It carries 4 marks.

More questions from this paper

  1. Q1A company that plans to get into herbal based haircare products wants to understand the emotional bond between a young …
  2. Q2A company that plans to get into e-com for building materials wants to understand the buying habits such as the percent…
  3. Q3Fill in the blanks here. In a ……, the respondents give the feedback about the product sample without knowing which bran…
  4. Q4When respondents are given first one sample, then another sample, and then asked for comparative feedback, it is known …
  5. Q5Which of the following is the appropriate test for testing the difference between the means of two independent samples?
  6. Q6Of the following terms, five are relevant in a qualitative study on Consumer Decision Journey for skin care. Please ide…
  7. Q8Which brand has the lowest unaided awareness?
  8. Q9What is the trial to total awareness ratio for Brand A?
  9. Q10What is the trial to total awareness ration for Brand C?
  10. Q11What is the adoption ratio for Brand F? i.e. current used to trial level
  11. Q12Pl indicate true / false for the statement\ AIR stands for Average Issue Readership
  12. Q13Pl indicate true / false for the statement\ Consumer panels include a sample of retail outlets
  13. Q14Pl indicate true / false for the statement\ The golden rule for sample size as per Central Limit Theorem is that n shou…
  14. Q15Pl indicate true / false for the statement\ OTS stands for Opportunity To See
  15. Q16Pl indicate true / false for the statement\ Retail audits can be used to understand the profile of the end consumer of …