Question 1
A Watch company was once a leader in the Indian market, famous for its mechanical timepieces. However, the firm defined its business strictly as a "precision watchmaker". By focusing solely on its existing product rather than evolving with customer needs, it failed to adapt to the "quartz revolution", in which consumers shifted toward affordable battery-powered watches. Consequently, the government ordered the firm's closure in 2016.
The firm’s failure to notice environmental changes and customer preferences is a classic example of:
Strategic Planning
Marketing Myopia
Market Orientation
High Transaction Costs