Question 1
Initially known for manufacturing watches, a company broadened its definition of business beyond its existing product. Instead of focusing only on watch manufacturing, it identified broader customer needs such as fashion, status, and gifting. This enabled the company to diversify into new product categories, including jewelry and eyewear.
According to Derek Abell’s Framework, which dimension did the organization redefine to expand into jewelry?
Technology
Customer Needs and Groups
Shareholder Returns
Primary Sector Extraction