Question 8
Which of the following best distinguishes Design Research from Market Research?
Design research primarily studies how target customers interact with products to improve usability, whereas market research focuses on how many potential customers exist and whether a product is commercially viable.
Design research seeks to uncover deep target customer needs, motivations and pain points often through observation and qualitative inquiry, while market research focuses on market size, demand, pricing, often using surveys and statistical analysis.
Design research is conducted only after the product is fully developed to evaluate target customer experience, while market research is conducted only before development to decide whether the product should be made.
Both research types are identical and can replace each other without changes in method.