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Design Thinking for Data-Driven App Development · Quiz 2 · 23 Nov 2025 · September 2025 term

Question 23: RuralPay: A fintech app for rural merchants introduces Q…

Question 23

+2 marksOne correct option

RuralPay: A fintech app for rural merchants introduces QR-based payments. Field tests reveal merchants often hand their phone to customers because of unclear flow ownership.
[RuralPay] The KDT phase that should be strengthened in the next iteration is:
Answer the question based on the scenario given:

  1. A

    Empathize – observe merchants’ current payment context

  2. B

    Solve – generate new monetization ideas

  3. C

    Test – run another usability benchmark

  4. D

    Analyze – document personas only

Show answer

Correct answer

  • A

    Empathize – observe merchants’ current payment context

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Question 23 of 25 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 23 Nov 2025, in the September 2025 term (IIT M DEGREE AN EXAM QDB2 23 Nov 2025 NEW). It carries 2 marks.

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