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Design Thinking for Data-Driven App Development · Quiz 2 · 23 Nov 2025 · September 2025 term

Question 25: FoodFleet: A food-delivery startup’s customer journey ma…

Question 25

+2 marksOne correct option

FoodFleet: A food-delivery startup’s customer journey map (CJM) shows “emotional valleys” around order delays and unclear driver updates.
[FoodFleet] The next logical step in the KDT process is to:
Answer the question based on the scenario given:

  1. A

    Conduct silent brainstorming to interpret emotional valleys

  2. B

    Cluster the identified valleys into problem themes

  3. C

    Simplify the CJM to avoid focusing on valley moments

  4. D

    Directly move to define desired results (ENV model)

Show answer

Correct answer

  • B

    Cluster the identified valleys into problem themes

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Question 25 of 25 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 23 Nov 2025, in the September 2025 term (IIT M DEGREE AN EXAM QDB2 23 Nov 2025 NEW). It carries 2 marks.

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