Question 50
Read the case study, then answer the given subquestions.
CASE INCIDENT
Healthcare Product Development
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked with helping the team identify and solve some of the biggest pain points their users were facing. The startup had developed a new wearable device that monitored vital signs in real-time, but they were struggling to gain traction with its target market. Answer the questions using your knowledge of Design Thinking:
The team tested their new app with a group of beta users and received overwhelmingly positive feedback. The startup was able to use this new product to successfully pivot and become a leader in the digital health space. What should their next step be?
Making more products.
Improving the app and wristwatch to make them more inclusive and friendly.
Making a platform on which customers can perform more intricate dataanalysis.
Introduce entertainment features in the smartwatch.