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Design Thinking for Data-Driven App Development · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE2

Question 49: Imagine a scenario where the start-up launches the app. …

Question 49

+1 markOne correct option

Read the case study, then answer the given subquestions.
CASE INCIDENT
Healthcare Product Development
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked with helping the team identify and solve some of the biggest pain points their users were facing. The startup had developed a new wearable device that monitored vital signs in real-time, but they were struggling to gain traction with its target market. Answer the questions using your knowledge of Design Thinking:

Imagine a scenario where the start-up launches the app. They are facing a dearth of downloads for their app. So they decide on promoting the app by making a Facebook post and promoting it. They spend a total of 1.6 lakhs in making and pushing the content inorganically. They end up getting 64 lakh downloads in the next 8 months. What will be the cost per installation they incurred? (All in Rupees)

  1. A

    40

  2. B

    0.025

  3. C

    0.25

  4. D

    4

Show answer

Correct answer

  • B

    0.025

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Question 49 of 50 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 1 mark.

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