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Design Thinking for Data-Driven App Development · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE2

Question 48: The tech team eventually settled on a new mobile app tha…

Question 48

+1 markOne correct option

Read the case study, then answer the given subquestions.
CASE INCIDENT
Healthcare Product Development
Sarah had just joined a small healthcare startup as a Design Thinking professional. She was tasked with helping the team identify and solve some of the biggest pain points their users were facing. The startup had developed a new wearable device that monitored vital signs in real-time, but they were struggling to gain traction with its target market. Answer the questions using your knowledge of Design Thinking:

The tech team eventually settled on a new mobile app that presented users with a simplified dashboard of their vital signs and provided personalized recommendations based on that data. What should be their next steps?

  1. A

    Launch it in the market → Digital Promotion → User Testing → Releasing anew version with bugs fixed

  2. B

    Make a buzz in the healthcare market about it → Test it again with the focusgroup → Analyze again and fix issues → Launch it in the market

  3. C

    Make a prototype → Test it with a focus group → Plan Marketing → Launch inmarket

  4. D

    Hold workshops to train the prospective users about using the app → Marketthe app and give users incentives to use it → Test the first prototype → Launch in Market

Show answer

Correct answer

  • B

    Make a buzz in the healthcare market about it → Test it again with the focusgroup → Analyze again and fix issues → Launch it in the market

See the whole paperTake it as a mock test

Question 48 of 50 in the IIT Madras BS Design Thinking for Data-Driven App Development (Design Thinking) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 1 mark.

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