Question 1
What happens to the demand curve when consumer income increases for a normal good?
Shifts to the left
Shifts to the right
Remains unchanged
Becomes steeper

The IIT Madras BS Business Data Management (BDM) End Term paper sat on 31 Aug 2025, in the May 2025 term, set QDF3: 22 questions for 30 marks in 180 minutes. Every question is below with its answer. Take it as a timed mock test to be marked, or read it through first.
What happens to the demand curve when consumer income increases for a normal good?
Shifts to the left
Shifts to the right
Remains unchanged
Becomes steeper
Correct answer
Shifts to the right
Which Excel function would you use to find a value in the first column of a table and return a value from a specified column?
INDEX
MATCH
VLOOKUP
HLOOKUP
Correct answer
VLOOKUP
Which of the following is primarily used as a surrogate indicator?
Direct sales data
Number of vehicle registrations to estimate automobile market size
Customer survey responses
Company financial statements
Correct answer
Number of vehicle registrations to estimate automobile market size
A niche market strategy focuses on:
Broad customer segments with general needs
Specific customer groups with specialized needs
Mass production for cost efficiency
Geographic expansion
Correct answer
Specific customer groups with specialized needs
For a company facing declining market share, which strategy would be most appropriate?
Maintain current pricing
Reduce marketing spend
Analyze competitors and differentiate offerings
Exit the market immediately
Correct answer
Analyze competitors and differentiate offerings
ABC Analysis primarily categorizes inventory based on:
Physical size of items
Alphabetical order
Annual monetary usage/value
Storage location
Correct answer
Annual monetary usage/value
Which is NOT a benefit of implementing an ERP system?
Improved data accuracy
Increased data redundancy
Better process efficiency
Enhanced business visibility
Correct answer
Increased data redundancy
For analyzing seasonal sales patterns, which approach is most effective?
Maintain constant inventory levels
Adjust inventory based on historical seasonal trends
Ignore seasonal variations
Focus only on peak season data
Correct answer
Adjust inventory based on historical seasonal trends
In an A/B test for a mobile app redesign, the control group should receive:
The new app design
The current/original app design
A mix of old and new designs
No app access
Correct answer
The current/original app design
A document outlining job requirements, budget, and skills needed is called:
Job Description
Indent
Appraisal Form
Performance Review
Correct answer
Indent
When should A/B testing ideally be conducted?
After full deployment to all users
Before developing the solution
Before full deployment to validate changes
Only during system maintenance
Correct answer
Before full deployment to validate changes
E-commerce platforms use scarcity nudges by:
Showing unlimited stock availability
Displaying 'Only 3 left in stock' messages
Hiding product information
Removing time limits on offers
Correct answer
Displaying 'Only 3 left in stock' messages
If a company identifies a strong seasonal pattern in sales data, the optimal inventory approach is to:
Keep inventory constant all year
Increase inventory uniformly
Adjust safety stock and reorder levels based on seasonal forecasts
Eliminate safety stock entirely
Correct answer
Adjust safety stock and reorder levels based on seasonal forecasts
Smartphone Sales Analysis (Units in thousands):
Based on the above data, answer the given subquestions.
Which brand has the highest total annual revenue?
Samsing
Orange
TwoPlus
Ziome
Correct answer
Orange
Smartphone Sales Analysis (Units in thousands):
Based on the above data, answer the given subquestions.
What is Orange's market share by revenue?
18.5%
21.2%
32.0%
36.4%
Correct answer
32.0%
TechCorp Manufacturing Data for March 2024:
Week 1: Planned 500 units, Produced 480 units, Defects 24
Week 2: Planned 520 units, Produced 500 units, Defects 20
Week 3: Planned 480 units, Produced 465 units, Defects 18
Week 4: Planned 550 units, Produced 530 units, Defects 25
Based on the above data, answer the given subquestions.
Calculate the overall Quality percentage for March (in %)
Correct answer: 95.5 (accepted within ±0.5)
TechCorp Manufacturing Data for March 2024:
Week 1: Planned 500 units, Produced 480 units, Defects 24
Week 2: Planned 520 units, Produced 500 units, Defects 20
Week 3: Planned 480 units, Produced 465 units, Defects 18
Week 4: Planned 550 units, Produced 530 units, Defects 25
Based on the above data, answer the given subquestions.
Which week had the best Performance percentage?
Week 1
Week 2
Week 3
Week 4
Correct answer
Week 3
TechCorp Manufacturing Data for March 2024:
Week 1: Planned 500 units, Produced 480 units, Defects 24
Week 2: Planned 520 units, Produced 500 units, Defects 20
Week 3: Planned 480 units, Produced 465 units, Defects 18
Week 4: Planned 550 units, Produced 530 units, Defects 25
Based on the above data, answer the given subquestions.
What is the average Availability assuming 8-hour shifts with 0.5 hours lost time per day? (in %)
Correct answer: 93.7 (accepted within ±0.5)
For the given data, which formula correctly calculates total sales for 'Electronics' category sold by 'John'?
Data Range A2:C10 contains:
Column A: Salesperson names
Column B: Category
Column C: Sales amount
=SUMIFS(C2:C10,A2:A10,"John",B2:B10,"Electronics")
=SUMIF(A2:A10,"John",C2:C10)+SUMIF(B2:B10,"Electronics",C2:C10)
=VLOOKUP("John",A2:C10,3,FALSE)
=COUNTIFS(A2:A10,"John",B2:B10,"Electronics")
Correct answer
=SUMIFS(C2:C10,A2:A10,"John",B2:B10,"Electronics")
E-commerce A/B Test Results:
Version A (Control): 1000 visitors, 50 purchases, Avg order value Rs.1,200
Version B (Treatment): 1000 visitors, 65 purchases, Avg order value Rs.1,150
Which metric shows improvement in Version B?
Conversion rate only
Average order value only
Both conversion rate and total revenue
Neither metric improved
Correct answer
Both conversion rate and total revenue
Rank the following candidates based on composite score (higher is better for all factors):
| Candidate | Experience (yrs) | Skills | Projects | Leadership | Time to Join (months) |
|---|---|---|---|---|---|
| Raj | 4.0 | 3 | 4 | 2 | 1 |
| Priya | 4.5 | 4 | 3 | 3 | 2 |
| Sam | 3.5 | 2 | 5 | 4 | 1 |
| Nina | 5.0 | 3 | 3 | 2 | 3 |
Weightage: Experience(25%), Skills(30%), Projects(25%), Leadership(20%)
Note: Lower time to join is better
Correct ranking:
Priya > Raj > Nina > Sam
Priya > Sam >Raj >Nina
Sam > Priya > Raj > Nina
Nina > Priya > Raj > Sam
Correct answer
Priya > Sam >Raj >Nina
DigitalPay earns revenue as follows:
- 2.5% transaction fee on all payments
- 15% annual interest on credit transactions
- 8% loss rate on credit (unpaid amounts)
March transactions:
Debit payments: Rs.10,00,000
Credit payments: Rs.5,00,000
Credit defaults: Rs.40,000
Calculate net profit for March:
Correct answer: 40550