Question 4
A niche market strategy focuses on:
Broad customer segments with general needs
Specific customer groups with specialized needs
Mass production for cost efficiency
Geographic expansion
BDM End Term 31 Aug 2025 — Question 4
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Correct answer
Specific customer groups with specialized needs
Question 4 of 22 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 31 Aug 2025, in the May 2025 term (IIT M FOUNDATION AN EXAM QDF3 31 Aug 2025). It carries 1 mark.
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