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Business Data Management · End Term · 13 Sept 2026 · May 2026 term · Set S2

Question 7: During the process of prospecting the company identified …

Question 7

+6 marksOne correct option

ABC opened a new laptop manufacturing facility in Chennai. They were relatively new in the market and competing in a space that already had a lot of well-established brands (hp, apple, Lenovo, Acer etc.).
Based on the above data, answer the given subquestions.

During the process of prospecting the company identified 200 prospective customers. However, the sales department decided to do a BANT to funnel down the number of customers.10% of customers were removed at each stage. a) The process of BANT is associated with which process, b) how many customers are left at the end of this process

  1. A

    Targeting, 120

  2. B

    Targeting, 124

  3. C

    Targeting, 128

  4. D

    None of these

Show answer

Correct answer

  • D

    None of these

Question 7 of 43 in the IIT Madras BS Business Data Management (BDM) End Term paper sat on 13 Sept 2026, in the May 2026 term (Business Data Management 13 Sep 26 (Session 2)). It carries 6 marks.

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