Quiz Space

Market Research · Quiz 2 · 24 Mar 2024 · January 2024 term

Question 5: To what extent is the new ad likely to make people buy th…

Question 5

+2 marksOne correct option

Given below are a series of measures. Please classify them into the study type that they are likely to come into. Some of the measures can come in more than one kind of study, so multiple responses are ok.
Based on the above data, answer the given subquestions.

To what extent is the new ad likely to make people buy the brand?

  1. A

    Brand health

  2. B

    Customer sat

  3. C

    Ad pretesting

  4. D

    Product testing

  5. E

    Concept testing

  6. F

    Employee sat

  7. G

    Chanel sat

Show answer

Correct answer

  • C

    Ad pretesting

See the whole paperTake it as a mock test

Question 5 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 24 Mar 2024, in the January 2024 term (IIT M DEGREE AN EXAM QDB2 24 Mar 2024). It carries 2 marks.

More questions from this paper

  1. Q1Measuring how satisfied the retailer is with the service from the company
  2. Q2Employees’ feedback on on the work environment in the office
  3. Q3Whether the service at the counter at the time of buying the product was good or not
  4. Q4Consumers’ opinion about the brand
  5. Q6Feedback on the number of days credit given to the retailer
  6. Q7How interesting is the creative route of the proposed new ad?
  7. Q8Preference between two soft drinks served in the blind form
  8. Q9How relevant is the product promise of a proposed new product?
  9. Q10Are consumers ready to pay a price premium for the brand?
  10. Q11Given below are the brand health results of two brands. Which brand is doing better? (Note, some degree of subjectivity…
  11. Q12Given below are the results of the intention to recommend question for a brand which has done a c sat study. Pl calcula…
  12. Q13Given below is the raw data from an employee sat study. Sample size is 10 employees. | Respondent # | Responses for Ove…
  13. Q14Given below is the raw data from an employee sat study. Sample size is 10 employees. | Respondent # | Responses for Ove…
  14. Q15Please answer whether the statements are true or false in the given subquestions. Unaided awareness and current use % a…
  15. Q16Please answer whether the statements are true or false in the given subquestions. Quantitative research is more appropr…
  16. Q17Please answer whether the statements are true or false in the given subquestions. Group Discussions are the appropriate…
  17. Q18Please answer whether the statements are true or false in the given subquestions. NPS is a measure to indicate how sati…
  18. Q19Please answer whether the statements are true or false in the given subquestions. NPS and straightforward satisfaction …
  19. Q20Please answer whether the statements are true or false in the given subquestions. Blind testing is done to remove the b…
  20. Q21Please answer whether the statements are true or false in the given subquestions. Satisfied customers will always be lo…
  21. Q22Please answer whether the statements are true or false in the given subquestions. Organizational culture is one of the …
  22. Q23Please answer whether the statements are true or false in the given subquestions. Total awareness % will always be high…
  23. Q24Please answer whether the statements are true or false in the given subquestions. Top of mind awareness % will always b…