Question 12
Given below are the results of the intention to recommend question for a brand which has done a c sat study. Pl calculate the NPS.
| Scale points | % |
|---|---|
| 0 | 2 |
| 1 | 2 |
| 2 | 3 |
| 3 | 4 |
| 4 | 2 |
| 5 | 11 |
| 6 | 14 |
| 7 | 22 |
| 8 | 29 |
| 9 | 5 |
| 10 | 6 |
Given below are the results of the intention to recommend question for a brand which has done a c sat study. Pl calculate the NPS.
| Scale points | % |
|---|---|
| 0 | 2 |
| 1 | 2 |
| 2 | 3 |
| 3 | 4 |
| 4 | 2 |
| 5 | 11 |
| 6 | 14 |
| 7 | 22 |
| 8 | 29 |
| 9 | 5 |
| 10 | 6 |
Correct answer: -27
Question 12 of 24 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 24 Mar 2024, in the January 2024 term (IIT M DEGREE AN EXAM QDB2 24 Mar 2024). It carries 3 marks.