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Market Research · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE2

Question 13: Given below are the results of the intention to recommen…

Question 13

+2 marksNumerical answer

Given below are the results of the intention to recommend question for a brand which has done a “c sat” study. Calculate the NPS

Given below are the results of the intention to recommend question for a brand which has done a “c sat” study. Calculate the NPS

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Correct answer: -12

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Question 13 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 2 marks.

More questions from this paper

  1. Q1Satisfaction with salesperson’s frequency of visit
  2. Q2Intention to continue in the organization
  3. Q3Willingness to recommend to friends and associates
  4. Q4Top of mind brand awareness
  5. Q5Ad recognition
  6. Q6Given below are a series of measures. Please classify them into the study type that they are likely to come into. Some …
  7. Q7Perceived differentiation
  8. Q8Taste preference in blind form
  9. Q9Relevance of promise
  10. Q10Rejected brands
  11. Q11Given below are the brand health results of two brands. (Note, some degree of subjectivity will be required here. The s…
  12. Q12Given below are the brand health results of two brands. (Note, some degree of subjectivity will be required here. The s…
  13. Q14Given below is the raw data from an employee sat study. Sample size is 10 employees. Given below is the raw data from a…
  14. Q15Given below is the raw data from an employee sat study. Sample size is 10 employees. Given below is the raw data from a…
  15. Q16In an ideal world, a new product will go through first concept testing and then product testing before getting into the…
  16. Q17If an ad fails to cut through the clutter but does well on forced exposure, it can still be launched since media expend…
  17. Q18Ads can persuade in the short-term by changing the disposition of the consumer towards the brand
  18. Q19A satisfied customer is likely to recommend the brand to his friends and associates
  19. Q20NPS is a measure that is customized to Indian audiences
  20. Q21A brand that does well on key metrics makes the marketer’s job easier
  21. Q22Blind product testing is one way to ensure that the respondent answers seriously without giving false responses
  22. Q23A concept test done with a robust sample size helps to determine if the idea has a profitable market demand
  23. Q24If a concept test is positive and then the following product test is negative, it means the idea will not work
  24. Q25Brand health metrics can be measured better using group discussions