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Market Research · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE2

Question 11: Given below are the brand health results of two brands. …

Question 11

+5 marksOne correct option

Given below are the brand health results of two brands. (Note, some degree of subjectivity will be required here. The subjectivity should be based on conceptual clarity about the importance of each variable. You can also mention your reason for your choice in subquestions).

Given below are the brand health results of two brands. (Note, some degree of subjectivity will be required here. The subjectivity should be based on conceptual clarity about the importance of each variable. You can also mention your reason for your choice in subquestions).
Based on the above data, answer the given subquestions.

Which brand is doing better?

  1. A

    Brand A

  2. B

    Brand B

Show answer

Correct answer

  • A

    Brand A

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Question 11 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 5 marks.

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