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Market Research · Quiz 2 · 2 Apr 2023 · January 2023 term · Set QPE2

Question 12: Given below are the brand health results of two brands. …

Question 12

+5 marksOne or more correct options

Given below are the brand health results of two brands. (Note, some degree of subjectivity will be required here. The subjectivity should be based on conceptual clarity about the importance of each variable. You can also mention your reason for your choice in subquestions).

Given below are the brand health results of two brands. (Note, some degree of subjectivity will be required here. The subjectivity should be based on conceptual clarity about the importance of each variable. You can also mention your reason for your choice in subquestions).
Based on the above data, answer the given subquestions.

Identify the correct reason(s) for the brand that is doing better.

Select all that apply.

  1. A

    Unaided awareness is higher for A

  2. B

    Current use is higher for A

  3. C

    Total awareness is higher for B

  4. D

    Lapsing ratio is higher for A

Show answer

Correct answers

  • A

    Unaided awareness is higher for A

  • B

    Current use is higher for A

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Question 12 of 25 in the IIT Madras BS Market Research (Market Research) Quiz 2 paper sat on 2 Apr 2023, in the January 2023 term (IIT M DEGREE AN3 EXAM QPE3 02 Apr 2023). It carries 5 marks.

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