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Market Research End Term: 30 April 2023 (January 2023 term)

Question 1

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Top of mind awareness for Medimix in %

Question 2

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Unaided awareness for Cinthol in %

Question 3

+4 marksNumerical answer

See the data here and calculate the given subquestions

See the data here and calculate the given subquestions

Total awareness for Lux in %

17 more questions in this paper

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More on the Market Research End Term 30 Apr 2023 paper

The IIT Madras BS Market Research (Market Research) End Term paper sat on 30 Apr 2023, in the January 2023 term: 20 questions for 50 marks in 180 minutes. The first 3 questions are below. Sign in with Google — it is free — to see the whole paper with its answers and explanations, in learning mode or as a timed mock test.

FeatureMarket Research End Term 30 Apr 2023 at a glance
TermJanuary 2023 term
SubjectMarket Research
Course codeBSMS3002
Questions20
Marks50
Duration180 min
Numerical5
MCQ15
Official paperIIT M DEGREE ET1 EXAM QPE2 S1 30 Apr 2023
Negative markingNo negative marking.
Updated

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